SERVICES : MARKET RESEARCH AND POSITIONING

Swell Reports: complete market information tailored to suit your unique needs
Clearly. green business has become a priority — in California, the United States and worldwide. The triple bottom line approach is saturating the entire market, and each day great changes are happening. There's an ocean of green energy out there. Succeeding as a business is like surfing in that ocean. Surfers keep up to date to know when that ocean energy will break into rideable waves. How can your business know when the tides are right for you to catch a break?

There’s a lot to know about what’s going on — sometimes overwhelmingly so. Every day, your competitors make moves, certification standards are revised, and business opportunities form. Knowing what forces shape the waves helps you harness the momentum and achieve the other green — profitability. Sure, there are plenty of newsletters and blogs out there, and every month a magazine puts out its next Green Issue, but none of that is trimmed down to a manageable, one-file report that delivers only what matters to you.

Swell Reports take all of the information out there — all the trade events, contract opportunities, legislative changes, press releases, news stories, studies, and blogs — and concentrates it into a customized digest. You’ll get only the information that matters to you, delivered as you like it - printable files, online blog and RSS formats, or digests of the day or week's headlines, so that you can stay informed but focus on the work that matters to you.

 

Landscape: competitive analysis frameworks and brand/product positioning
ecomentum’s Landscape is a diagnostic tool to assess the competitive marketplace for your existing or potential green products and services. ecomentum has its finger on the pulse of the market and the ever-changing demands of the responsible (LOHAS) consumer. Landscape, ecomentum’s proprietary methodology, is specifically engineered to help busy executives and brand managers understand the market space in which their offering resides, enabling quick, informed and confident marketing and business decisions.

The Landscape outlines factors regarding the placement, packaging, pricing and promotional strategies of products and services to enable your firms' entry and growth in the green marketplace. Major competitors are identified and the strengths of their brands and products are assessed relative to your brand and product offerings. This thoughtful, scientific and high quality market research is a critical asset to achieving success in a highly competitive marketplace where green products and new players are emerging on a daily basis.