SERVICES : BRAND STRATEGY AND DEVELOPMENT

Compass: charting the course from A to Green
Sound strategy is critical to a brand's success. Knowledge of green business opportunities, niches and pitfalls is vital to formulating the ideal brand strategy and steering a brand in the appropriate direction. Ideally suited for new entrants and established companies with new green offerings, ecomentum’s Compass is a customized roadmap for your offering. We'll help you match your product or service with the momentum in the LOHAS marketplace, while working closely with your company to identify and develop core competencies that can be exploited to create a competitive advantage. ecomentum will then help you implement Compass brand strategies to drive revenue and volume growth.

Echo: Verbal Identity (names, slogans and campaign messaging)
Naming a company, product or service is an important and often overlooked process for any organization. ecomentum’s Echo service supplies clients with methods for selecting names of companies, products and services that are an extension of the organization itself. Naming products and services can be time consuming and unproductive for clients to undertake alone — and poor verbal identity can doom a product before it’s even launched. ecomentum consultants collaborate with clients through creative brainstorming sessions — to create names and slogans that communicate the product and brand attributes valued by green consumers and responsible companies.
Sometimes we even outdo ourselves! If you simply can’t decide on the right naming strategy or desire to reduce risk before proudly announcing your presence in the marketplace, we’ll even test names and verbal identity with your target audience. Always sensitive to our clients’ needs, ecomentum acts as your partner to help make sound decisions in a timely manner.

Constellation: Logo design, graphical elements and central visual themes

The Constellation service by ecomentum creates logos and other visual properties that create brand equity, as well as opportunities to leverage your brand into other related products and services. Properly considered visual components can readily lend themselves to brand and line extensions. More than a graphic design service, Constellation provides a rationale for selecting the various visual components that impact a company, product or service and endeavors to create a positive, lasting image of your brand in the eyes and of consumers.

Combine the Echo with the expert visual design services of the Constellation for a completely integrated Brand Identity Service, ready for implementation directly into your new or existing marketing campaign.

GreenFocus: Understand and communicate with your target audience
ecomentum's GreenFocus untaps the hidden mysteries of your consumer in order to improve product offerings, company image, brand equity and marketing communications — direct and indirect returns which will add to your bottom line. Whether your budget is large or small, ecomentum can create focus groups, depth interviews or consumer surveys to give you the valuable feedback you need to create an effective marketing campaign tailored to the needs of your target market.
How it works:
1) ecomentum works directly with key team members from your organization so we can learn what “makes you tick.”
2) We stage focus groups or other market research techniques to gather vital information from your target market to determine consumers’ needs and expectations. You can’t make them happy if you don’t do your homework!
3) ecomentum delivers a customized report and accompanying video, giving you key insights into how to become more effective by:

• Tailoring your product or service to meet the needs of your customers
• Fine-tuning your marketing message
• Making necessary organizational & operational changes
• Packaging the vital information in an easy-to-digest format, ideal for busy executives